Here are instructions for adding this attribute. This attribute can be added to a verified Google Business Profile to make it easier for people to find and support businesses owned by members of the LGBTQ+ community. In June 2022, Google added new attributes for businesses to show that they :Īre LGBTQ+-owned. Why You Should Show That Your Business is LGBTQ+-Owned and Friendly Following are a few tips that are easy to implement. But many businesses are unaware of how they can use their listings to be more inclusive to LGBTQ+ customers. Over the years, Google has taken significant steps to uplift the LGBTQ+ community, such as giving businesses tools to show their own support on their Google Business Profiles.